20-A Growing Your Social Capital

1.) Sierra Molina is a Resident Assistant at the University of Florida. She has much experience with the housing department and has much knowledge on this topic.

2.) Sierra is filling the role of a domain expert. She has lots of contacts within the housing department and will be a great contact to have.

3.) Sierra is the resident assistant on my floor, so I see her multiple times a day.

4.) She offers a contact to reach out to if I am in need of someone within the housing department.

5.) Knowing Sierra exploits an opportunity because the more people I know within the housing the department the more of an impact I will be able to make.




1.)  Ian Kochevar is the area coordinator for the Broward area dorm facilities, which could make him a very influential person in my business idea.

2.)  Mr. Kochevar would be filling the role of market expert. Since he is so involved in the housing department he would be a great resource that knows a lot about how the housing system works.

3.) I have received emails from him regarding events and activities going on in the Broward area, so I did some research and found out his position. Since I already had his email I used it to email him.

4.)  I expect to have have a contact higher within the housing department and have someone to advise me on how the department works.

5.) Having another person to discuss my business idea with will be a great resource to have while continuing this venture.




1.) Kelsey Kramer is a student who currently lives in a dorm at the University of Florida.

2.) Since my business idea is more based on helping others and not profit based I chose a student living in an on campus dorm because they are paying to live in these facilities.

3.) Kelsey lives on my floor, so I have known her for quite some time and I see her frequently.

4.) Kelsey would be able to speak to individuals in the housing department and explain how the living conditions could be improved.

5.) Having someone else to speak about the living conditions would greatly help in persuading others to get involved in this business plan.



After speaking are reaching out to so many people it will make the next time much easier. Now I will also have many contacts in the housing department that will help me get my business idea off the ground. I also found someone who will be able to advocate for my idea.