Forming an Opportunity Belief

1.)  The dorms at the University of Florida are not as sanitary as they could be. This specifically includes the air conditioners and the overall maintenance of the facilities.

2.) There are many things that could be done to these dorm buildings that could help the residents that live there. These issue effect the residents and their parents, who are more than likely paying for these accommodations. This has been an issue at the university for some time now since most of the dorm buildings are getting older. The university does hire a great cleaning staff that does their best to keep these dorms clean, but these issues are beyond what they can control. I am about 90% sure that the university will recognize these issues and find solutions to them. It may not be anytime soon, but it should eventually happen.


3,4,5,6.)

  Customer #1- student 1 living in dorm on campus
This student thought this need was very relevant to the University of Florida. She also said that this need becomes most apparent when she begins to feel sick due to the air conditions in the room and that it has been occurring since she moved in, which was fall of 2018. There is not much this student can do about this situation except try and adjust the temperature in the room, which is difficult to do since it gets humid if the unit is put to a higher temperature. This student is not satisfied with this solution and thinks new air conditioning units would greatly benefit the students living in these facilities.



   Customer #2- parent of student living in dorm on campus
The parent of this student thought this need was extremely relevant when their child comes to them with complaints regarding their living conditions that range from bad air conditioning units to cleanliness of the bathrooms throughout the weekend. This parent claimed that their child has some issues in regards to their dorm at least once a week and this has been going on for about 4 months now. Unfortunately, there is nothing this parent can do about this situation except be positive to their student when discussing the issue. The parent is not satisfied with this solution.



Customer #3-student 2 living in dorm on campus
Student number two said that the main cause of this issue is the age of the building. This student said she experienced this issue since she moved in, which was also in fall of 2018. It was said that the main issue is all the mold in the showers and in the air conditioning unit. She is not currently addressing this issue because she feels there is nothing she can do about it and is not satisfied with her living conditions.



7.) After hearing all the feedback from potential customers there still seems to be a great need dorm renovations at the University of Florida. Now that this research has been done to see if others also agree with this issue, it is safe to say that this is still an accurate need on campus. Though the university may not be able to fund renovations right now, it should be something they should consider in the near future. By renovating the dorms it will cause future students to want to live on campus, which will be beneficial for the school.