15A-Figuring Out Buyer Behavior No.2

The problem I chose to try and solve was the need for renovation of many of the dormitories at the University of Florida.  My last group of interviewees said that the main issue they were having with the older dorms was the air conditioning units. Two of them said that they would just talk to their friends and family about it and one of them said that they contacted housing to have the air filter changed multiple times. They also said that they would be willing to pay a bit more for new air conditioning units, but since they are moving out soon they would not pay much more, which made me realize my target market would be incoming students.  So, many incoming students tend to chose to live in dorms for the connivence and to make the transition to college life easier, but if these dorms are run down the odds of students living in them will go down. If students aren't comfortable in dorms they are not going to give positive reviews to incoming students and they will not want to live in dorms themselves the following years. The living conditions are why they make these conclusions.  After interviewing three incoming students they said that they would be willing to pay a little more for dorm rooms if they were renovated.  There is not much that these incoming students can do about the living conditions, but if they are willing to pay more for more comfortable rooms then they will give positive reviews and increase the number of students who live on campus in years to come.